Effect of Burnout on Performance of Marketing Employees

Human resources from time to time have always been interesting for researchers because they provide several benefits for companies, employees, and society. This indicates that the existence of human resources in a company has an important role in achieving goals. This research aims to analyze effect of burnout on performance of marketing employees. This research uses a causal research type with a quantitative approach. The population in the study were employees in the marketing field. Samples were taken randomly to answer the hypothesis of 30 respondents. The method of data analysis in this study used simple linear regression analysis. Based on the research results show that burnout has a positive and significant effect on performance of marketing employees.

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Publication Details

Journal
International Journal Of Education Social Studies And Management (IJESSM)
Published
2024-08-11
DOI
https://doi.org/10.52121/ijessm.v4i2.380
Citations
2
Primary Topic
Employee Performance and Leadership
Type
article
Field-Weighted Citation Impact
1.35
Controls
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article

Effect of Burnout on Performance of Marketing Employees

Lia Marthalia, Diding Kusnady, Khoirul Anwar, Ade Jaya Sutisna et al.
2 citations
International Journal Of Education Social Studies And Management (IJESSM)
Employee Performance and Leadership
1.35
article

Effect of Burnout on Performance of Marketing Employees

Lia Marthalia, Diding Kusnady, Khoirul Anwar, Ade Jaya Sutisna, Firman Dera
article en
2 citations

Abstract

Human resources from time to time have always been interesting for researchers because they provide several benefits for companies, employees, and society. This indicates that the existence of human resources in a company has an important role in achieving goals. This research aims to analyze effect of burnout on performance of marketing employees. This research uses a causal research type with a quantitative approach. The population in the study were employees in the marketing field. Samples were taken randomly to answer the hypothesis of 30 respondents. The method of data analysis in this study used simple linear regression analysis. Based on the research results show that burnout has a positive and significant effect on performance of marketing employees.

International Journal Of Education Social Studies And Management (IJESSM)Vol. 4(2)
Universitas Jayabaya (ID), Institut Teknologi dan Bisnis Kalbe (ID), Universitas Gorontalo
Decent work and economic growth
Openalex Percentile: Top 16%
Employee Performance and Leadership
1.35
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Effect of Burnout on Performance of Marketing Employees — Lia Marthalia, Diding Kusnady, et al. · International Journal Of Education Social Studies And Management (IJESSM) (2024) | TGRS Research Map | TGRS