Behavioral finance in a hundred keywords

We analyze leading journals in behavioral finance to identify the most-used keywords in the area and how they have evolved. Using keyword analysis of data between 2000 and 2020 as well as data mapping and visualization tools, a dynamic map of the discipline was constructed. This study assesses the state-of-the-art of the field, main topics of discussion, relationships that arise between the concepts discussed, and emerging issues of interest. The sample comprises 3876 pieces, including 15859 keywords from journals responsible for the growth of the discipline, namely the Journal of Behavioral and Experimental Economics, Journal of Behavioral and Experimental Finance, Journal of Economic Psychology, Journal of Behavioral Finance, and Review of Behavioral Finance. During the period analyzed, our results depict a lively area and highlight the prominent role that experiments play in the field. Two related but different streams of behavioral finance research are revealed.