Farmers’ access to agricultural information sources: a study of Lakadong turmeric farmers

Purpose The aim of this study is to examine the availability, utilization and effectiveness of various information sources in enhancing the knowledge and practices of Lakadong turmeric farmers. Design/methodology/approach This study focuses on 125 Lakadong turmeric farmers in Myntkung and Biar villages, Meghalaya, India. A purposive sampling technique was used to select participants, ensuring the representation of various ages, experiences and agricultural practices. A mixed-methods approach was used, including structured interviews and focus group discussions, to gather information on the farmers. Findings The study found that most of the Lakadong turmeric farmers (35.2%) needed information on farming techniques and practices and 93.6% of farmers approached their friends, relatives or fellow farmers to access any information. For most farmers, 77 (62%) relied on word-of-mouth to get information. After using the information effectively and efficiently, most farmers (46.4%) agreed that there was an increase in Lakadong turmeric yields, improved crop quality and reduced pest infestation. Research limitations/implications The study highlights informational gaps in the agricultural sector, empowering farmers to explore alternative sources. It suggests that understanding farmers’ unique needs can improve agricultural extension agencies’ programs and resources. Policymakers should invest in digital literacy programs and regional information resources. The study also suggests integrating information literacy training into agricultural operations, fostering collaboration among farmers, institutions and information providers. The geographical indication tag on Lakadong turmeric can also empowers local communities by fostering economic opportunities through the promotion and protection of this prized spice. Originality/value Existing research tends to focus more broadly on agricultural information dissemination or other crops, leaving a notable gap in the literature regarding the unique informational needs and access challenges faced by Lakadong turmeric farmers.