The application of Gen-AI and creativity in the context of public education in frontier environments

Purpose The purpose of this article is to demonstrate how the creativity technique SCAMPER and generative Artificial Intelligence (Gen-AI) are linked in the formative process for the solution of business problems by groups of students from low socio-economic levels of a public university in the city of San José de Cucuta, Colombia. Design/methodology/approach An analysis of the contributions of generative artificial intelligence was developed and the knowledge gaps related to advanced artificial intelligence-based linguistic models in the education sector were mentioned. Subsequently, views on the Colombian context of science, technology and innovation were developed. Finally, the experience in the application of teaching-learning strategies through the use of Open AI’s creativity technique and ChatGPT was highlighted. Findings The findings highlight the complementarity of generative artificial intelligence and the SCAMPER creativity technique in the development of innovation capabilities. While human creativity highlights emotional aspects. Artificial intelligence consolidates procedural aspects and ideas focused on the primary activities of the value chain. Practical implications The implementation of the hybrid model in the classroom can lead to the development of new capabilities by marginalized groups immersed in the educational system. The potential positive impact of Gen-AI and human creativity will be reflected in the optimization of response times and the search for solutions to problems in different environments. Originality/value This opinion article highlights the implementation of AI in a Higher Education Institution located in the frontier zone of San José de Cucuta, Colombia. In addition, it involves actors of the educational system whose economic income is low. Finally, it highlights the positive impact of the integration of creativity techniques and the use of generative artificial intelligence in the classroom, highlighting the use of hybrid models (Man-Machine).