Determining the Factor Influence Users’ Satisfaction on the UnityHub Web-Based Systems Using Regression Analysis

The COVID-19 pandemic has changed the global landscape including in the higher education institutions. The pandemic disease caused the Ministry of Education (MoE) Malaysia to enforce all universities and colleges to hold the face-to-face classes. The new norms have shifted the way classes are conducted. With the combination of hybrid and face-to-face class, it allows students to adapt new methods of learning approaches while maintaining communication with their lecturers. The challenge is to identify the best approach to gather students and lecturers on a single platform so that effective communication can be optimised with continuous sharing of information and further actions. The main objective of this study is to effectively bring students and lecturers together on a single platform so that they can engage in virtual synchronous interaction while developing robust teaching in an efficient teaching and learning process. Therefore, this study proposed an effective approach with the aim of gathering students and lecturers at one communication platform. A web-based system called UnityHub was developed to overcome the communication breakdown between lecturers and students. UnityHub web-based system contains the list of subjects as well as the respective lecturers who teach the subjects based on the group formation by Academic Affairs Division, starting from the Pre-Diploma, Diploma, Bachelor until Master levels. This platform is accessible by all students and lecturers anywhere and anytime through their mobile communication technology devices. The survey was conducted among Universiti Teknologi MARA Penang branch students to determine their satisfaction with the system. The results of the correlation analysis revealed a robust and positive association between perceived usefulness (PE) and perceived ease of use (PEOU) in relation to satisfaction in using UnityHub. Meanwhile the findings from the regression analysis provide a significant impact that satisfaction in using UnityHub is influenced by perceived usefulness and perceived ease of use.