How to integrate "Brand image Design" kecheng into AIGC technology

With the rapid development of Artificial Intelligence Generated Content (AIGC) technology, its application in various fields is increasingly widespread. This study aims to explore how to integrate AIGC into the brand image course to improve teaching effectiveness and cultivate students' innovative practical ability. By analyzing the characteristics and advantages of AIGC, combined with the teaching objectives and contents of the brand image course, specific integration strategies and teaching methods are proposed, and their feasibility and effectiveness are verified through case analysis and teaching practice

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Publication Details

Journal
Transactions on Economics Business and Management Research
Published
2024-08-09
DOI
https://doi.org/10.62051/zw60v325
Primary Topic
Innovative Educational Techniques
Type
article
Field-Weighted Citation Impact
0.00
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article

How to integrate "Brand image Design" kecheng into AIGC technology

Heng Zhu
Transactions on Economics Business and Management Research
Innovative Educational Techniques
article

How to integrate "Brand image Design" kecheng into AIGC technology

Heng Zhu
article en

Abstract

With the rapid development of Artificial Intelligence Generated Content (AIGC) technology, its application in various fields is increasingly widespread. This study aims to explore how to integrate AIGC into the brand image course to improve teaching effectiveness and cultivate students' innovative practical ability. By analyzing the characteristics and advantages of AIGC, combined with the teaching objectives and contents of the brand image course, specific integration strategies and teaching methods are proposed, and their feasibility and effectiveness are verified through case analysis and teaching practice

Transactions on Economics Business and Management ResearchVol. 8
Liaoning University (CN)
Quality Education
Openalex Percentile: Top 83%
Innovative Educational Techniques
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