The Use of Children in Television Advertising. Analysis and Perspective

Today we see throughout the world that many advertisements are directed at children. They have become effective means for the success of advertising that wants to convince its customers. Given that everything that happens on television is perceived in a selective manner, children appear to be the scouts for choosing products. These characters (children) play an important role in a television advertising story because their goal is to influence the mind through their. The use of children in television advertising. Analysis and perspective.

Authors

Publication Details

Journal
International Journal of Innovative Science and Research Technology (IJISRT)
Published
2024-08-09
DOI
https://doi.org/10.38124/ijisrt/ijisrt24jul1180
Citations
1
Primary Topic
Intellectual Property Rights and Media
Type
article
Field-Weighted Citation Impact
2.23
Controls
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article

The Use of Children in Television Advertising. Analysis and Perspective

MATONDO – KWA NZAMBI Edgard
1 citations
International Journal of Innovative Science and Research Technology (IJISRT)
Intellectual Property Rights and Media
2.23
article

The Use of Children in Television Advertising. Analysis and Perspective

MATONDO – KWA NZAMBI Edgard
article en
1 citations

Abstract

Today we see throughout the world that many advertisements are directed at children. They have become effective means for the success of advertising that wants to convince its customers. Given that everything that happens on television is perceived in a selective manner, children appear to be the scouts for choosing products. These characters (children) play an important role in a television advertising story because their goal is to influence the mind through their. The use of children in television advertising. Analysis and perspective.

International Journal of Innovative Science and Research Technology (IJISRT)
Openalex Percentile: Top 11%
Intellectual Property Rights and Media
2.23
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The Use of Children in Television Advertising. Analysis and Perspective — MATONDO – KWA NZAMBI Edgard · International Journal of Innovative Science and Research Technology (IJISRT) (2024) | TGRS Research Map | TGRS