Towards a climate of hope: learning in response to frames at an innovative museum exhibit

As trusted public institutions, museums could offer crucial opportunities for climate learning. Yet, empirical research on effective approaches is limited. One potential pathway is through strategic framing, given that much research in climate communication suggests the value of specific frames. We developed an innovative climate exhibit, A Climate of Hope (ACOH), guided by five strategic frames: hope, gain, local, community, and playful. To investigate visitor learning at a prototype of ACOH, we collected data from 31 groups as they interacted with a prototype of ACOH while wearing audio recorders. Integrating theories of knowledge and discourse, we investigated learners' use of resources at ACOH through qualitative discourse analysis and mixed-methods analysis. We found that learners brought a diverse array of resources, some of which were related to incoming views of climate change. We interpret our results as speaking to the potential of framing climate messages through a gain frame. We provide implications for educational practice around climate change in informal spaces.