New crops in the region of Vojvodina (Serbia) as "Rays of hope"

The paper discusses phenomena in the rural area of the Vojvodina Region, which are recognized as opportunities that contribute to the balancing of regional development. The selection of phenomena is the result of clues about them found in the media. Through field observations and communication with the local population, knowledge about phenomena has been enriched. The task of the paper is to highlight the emergence of new, but also the renewal of old agricultural cultures that can be called new rural potentials. The importance of the work is to draw scientific attention to these "rays of hope", as the interlocutors called them during the research, and to highlight the need for continued monitoring because they can change certain natural and social characteristics of the Vojvodina Region.