Utilization of information regarding improved wheat cultivation practices through Kisan Call Centre (KCC) among the farmers of Prayagraj district (UP)

The present study was conducted district of Uttar Pradesh to assess the utilization of the respondents towards utilization of information regarding improved wheat cultivation practices through Kisan Call Centre. A total number of 123 respondents were selected purposively from 8 villages under Chaka block. The data were collected by interview method by using pre structured schedule and later appropriate statistical analysis was done to find out the meaningful results. The findings revealed that majority of the respondents were living in medium level of socio economic status such source of information, social participation, economic motivation, progressiveness and mass media exposure and also revealed that majority (58.53%) of the respondents have medium utilization level followed by 22.76 percent having high and those 18.69 percent having low of utilization level of information regarding improved wheat cultivation practices through kisan call centre.