ROLE OF INFORMATION TECHNOLOGY AND TOURISM PROMOTION IN BANGLADESH

Tourism is travel for entertaining and spending relaxation time with a memorable event. Information technology is becoming a major factor in many facets of a nation, even the tourism industry, which is heavily reliant on technology. The collection, handling, and preservation of textual and numerical data facilitate tourists' understanding of the destination and meet their needs. The objective of the study is to find the roles and importance of information technology in tourism promotion in Bangladesh. Besides, this study was to examine the usages of online travel websites, social media platforms, and different blog for travel planning, the significance of information technology for tourism businesses. The study used a qualitative in approach .For conducting this study primary and secondary data has been used. Primary data has been collected following structured questionnaire from the respondent and secondary data has been collected from journal, article and books. To evaluate the responses of the respondents a five-point likert scale was used. The study revealed that information technology can significantly influenced on customer service, communication processes, destination marketing and promotion, sustainable tourism initiatives, customer service and engagement resulting in increased customer satisfaction and loyalty. Respondents opined that technology can be used to raise visitors' awareness and educate them about local culture. Besides, that many individuals prefer mobile applications for booking travel and managing itineraries. The findings of this studies suggest that investing in technological infrastructure, upgrading IT systems, and training employees for enhancement digital skills are essential measures for tourism businesses to maximize the potentiality in that sectors.