Balancing Innovation and Ethics in AI- and Big Data-Driven Marketing
Ethical governance and human oversight are essential for maintaining integrity in AI-driven marketing. Collaboration between stakeholders and integration of ethical AI frameworks are critical for ensuring responsible and fair marketing practices.
Authors
- Sabir Haque (ORCID: https://orcid.org/0000-0001-9516-7062)
- Norita Ahmad (ORCID: https://orcid.org/0000-0001-5129-1133)
Institutions
- American University of Sharjah (AE)
- American University of Ras Al Khaimah (AE)
Publication Details
- Journal
- Computer
- Published
- 2024-08-01
- DOI
- https://doi.org/10.1109/mc.2024.3405708
- Citations
- 2
- Primary Topic
- Explainable Artificial Intelligence (XAI)
- Type
- article
- Field-Weighted Citation Impact
- 0.69