Leveraging the Power of Storytelling in HR: Connecting with Employees through Shared Narratives

By Jonathan H. Westover, PhDAbstract: This article examines how human resources (HR) professionals can leverage storytelling as an underutilized tool to positively impact organizational culture and the employee experience. It discusses research demonstrating stories’ ability to stick in our memories, engage both emotion and logic, and facilitate knowledge sharing and community-building. Specific recommendations are provided for how HR can incorporate stories into recruitment, onboarding, perform