Blue November and its importance for men's health all year round: Experience report

The "Blue November" movement is a national campaign focused on men's health, focusing on preventing prostate cancer and combating prejudice against men seeking medical care. It began in Australia in 2003 as "Movember" and arrived in Brazil in 2008. Recently, a qualitative intervention was carried out at the UNINTA college in Sobral, with a lecture and dynamics to raise awareness among professionals about the importance of preventive care. The initiative seeks to promote a more holistic and preventive approach to men's health.