A Study on Communication Characteristics and Information Seeking Behaviour of Red Gram Growing Farmers in North-eastern Region of Karnataka

Background: Redgram is a contribute to nutritional and food security of India. India contributes more than eighty (80%) percentage of redgram production in globe. With respect to India, redgram growing in Maharashtra state followed by Madhya Pradesh (MP), Karnataka, Andra Pradesh (AP) Rajasthan and Uttar Pradesh and it have area 3.89 million hectares. The production of regram is more than 3.31 million tonnes and productivity on an average of 849 kg per hectare. In Karnataka state redgram crop have nearly 0.83 million hectares area and production 0.62 million tonnes. The average yield of redgram crop is 734 kg per hectare. The study conducted to know and understand the communication characteristics and information seeking behaviour of redgram growers. Methods: Redgram’s communicative characteristics and information-seeking behaviours are the subject of the research investigation. The research was done in three districts (Kalaburgi, Bidar, and Yadgiri) in the north-eastern regions of Karnataka state during 2019-22. Districts above were purposefully chosen based on the rankings in area and redgram output. For the study total 180 sample size were randomly selected from research area. Result: The results from the study reveals more than half (53.34 %) of the redgram geowers belonged to medium category of mass media utilization, 38.89 per cent of respondents had medium level of information seeking behaviour and more than 1/3rd (38.33 %) of redgram grwoers had medium level of cosmopoliteness.