Wolontariat w mediach na przykładzie audycji Nasz nowy dom

The article aims to show the importance of media volunteering as a form of management in the media and media. The analyses focused on discussing the essence of volunteering, identifying characteristics and areas of activity, and then attempted to define the concept of media volunteering based on the criteria adopted: content of the message and level of involvement of the media organisation. Hence, the fundamental questions were: what determines media volunteering and what is its practical dimension. In search of answers to the research questions constructed in this way, analysis of the content of the materials found, netography, analysis of the content of the content were applied. Based on the accumulated knowledge, conclusions were drawn. The publication has a contributory dimension. The idea of writing this article was born as a convention of the ongoing analysis of volunteering in the context of sustainable development.