SOCIO-PSYCHOLOGICAL ANALYSIS OF THE INFLUENCE OF THE MASS PHENOMENON ON ADMINISTRATIVE DECISION-MAKING

In the scientific article were investigated the socio-psychological characteristics of the impact of the crowd phenomenon on management decision-making. The process of making management decisions systematically involves the implementation of all types of activities that involve it in a certain sequence. Management objectively involves the collection, processing and analysis of information, the determination of the goal and the preparation of the decision, the issuing of a management order and its delivery to the executives, the implementation of the decision and the change of the object. The science of logic is the correct and consistent way of thinking, which consists of the orderly determination of logical thinking, including thinking, so the way of thinking of a person is determined by the principles of continuous intelligence. Psychological contagion in management affects decision-making against the background of crowd psychology. Since psychological contagion involving mainly interpersonal relationships is emotional, it depends on the ability, emotional state, attention tendencies and value system of perceived people, including the importance of events. The mass effect of psychological contagion on decision-making in management develops according to the following structure: transmission of relevant information to the mass → reception of information → conscious and unconscious imitation → physiological feedback → emotional experience (Zhang, 2014).