THE INFLUENCE OF SOCIAL MEDIA ON COMMUNITY INVOLVEMENT IN PUBLIC POLICY IN MEDAN CITY

The problem formulation that emerges from this research is how the variables of information dissemination and service management influence community involvement in public policy through image improvement as an intervening variable . The subjects of this research are the people of Medan City, where the variables in this research are the independent variables, namely the dissemination of information and service management , the dependent variable, namely the variable of community involvement in public policy and the intervening variable is the image improvement variable . The results of data analysis used SEM analysis using SMART PLS 4.0 software. The data collection technique is using a questionnaire. Method research using descriptive quantitative data analysis methods using the structural equation model (SEM) method, where the results of data processing using the SEM method are carried out using the PLS 4.0 application . From the results of this research, the conclusions that exist are, namely, partially the variables of information dissemination and the use of technological facilities have an effect on community involvement in public services and have an effect on improving the image. Simultaneously, the variables of information dissemination and use of technological facilities influence community involvement in public services through the variable of improving community image as an intervening variable . The smoother the dissemination of information on social media and the adequate use of technology will influence increased community involvement in public services, where increasing community involvement through progressive responses from the community will have an impact on improving the Government's image in serving the community.