Impact of Income, Gender and Age of the Tourist on Spiritual Tourism in Varanasi

Varanasi is the oldest city of the world. It is also known as Kashi. It is famous for spiritual tourism for all religions. Hindus visit here to see the temple of Lord Shiva and Ganga Aarti, Buddhist visit here for the Sarnath. This study highlights the impact of income, gender and age of tourists on spiritual tourism in Varanasi. Spirituality means belief and religion has been since and in future will be one of the major factors for tourism. Using the correct stimuli called spirituality the tourism industry can excel. The search for spirituality has always been and will remain a major motivator for tourist for exploring religious and spiritual destination. There were the main objective of this study to analyze the impact of income, gender and age of tourist on spiritual tourism in Varanasi. There were three hypothesis were formulated. 50 respondents were selected for data collection. In analysis part correlation test has been used. All three null hypotheses were rejected and all three alternative hypotheses were accepted. Therefore we can say that there is a strong impact of income, gender and age of tourist on spiritual tourism in Varanasi. This study will further help to others researchers who can do research on this topic with different variables and timeframe.