LEGAL NATURE OF THE CONTRACT ON THE PROVISION OF TOURIST SERVICES: ESSENTIAL CONDITIONS, PROCEDURE FOR CONCLUSION AND EXECUTION

Tourism plays an important role in the economic development of the country. After all, its growth has a positive effect both on the level of employment of people and increases revenues to the state budget and local budgets. It is possible to make Ukraine attractive for tourists only under the condition of effective organization of tourist activities, as well as a balanced legal framework that will ensure effective protection of the basic rights of consumers of tourist services when settling disputes with economic entities that provide them. The implementation of tourist activities is regulated by the current legislation of Ukraine and takes place on a contractual basis. The main regulator of relations between a tourist and a subject of tourist activity is a civil law contract. The legislator defined these contractual obligations as contracts for tourist services. Therefore, it is important to analyze the peculiarities and legal nature of the contract on the provision of tourist services, which, first of all, is designed to help protect the interests of the performer and customer of tourist services. Significant obstacles in the creation of effective legal mechanisms for the protection of the rights of participants in legal relations in the field of tourism are the lack of effective and reliable legal regulation of tourism activities, as well as the imperfect definition of the conceptual apparatus and the main characteristics of the contract on the provision of tourist services at the legislative level, which necessitates a detailed analysis of the mentioned issues. It should be noted that activity in the tourism sphere, like any economic activity, requires appropriate state regulation, it combines business and non-business activities, provides for measures aimed at protecting the rights of the participants of these relations, therefore it requires a special approach in its definition and legal analysis. The purpose of the article is to define the concept and legal nature of the contract on the provision of tourist services, its essential conditions, the procedure for conclusion and execution.