ARTIFICIAL INTELLIGENCE – POWERED VIDEO CONTENT GENERATION TOOLS

This article discusses the considerations of artificial intelligence-powered video content generation tools, exploring their applications, ethical considerations, and evaluation criteria. Through discussions of various artificial intelligence (AI) tools, including features, limitations, and implications, the authors analyze the evolving landscape of video creation in the digital age. Key themes include the ethical implications of deep fake technology and the importance of responsible AI principles, exemplified by Microsoft's guidelines. This paper identifies five of the most promoted free social media tools. Evaluation criteria for these tools, such as visual quality, relevance, coherence, authenticity, and transparency, are examined to assess the suitability of AI-generated videos. While AI offers promising opportunities, the discussion underscores the continued need for human oversight and ethical considerations to ensure the responsible use of AI technologies in video content generation.