VicubelabLab-Personalised Adaptive Aisle (PAA) for Viewability and Reachability of Products in VR Shopping Environments

To improve users’ tendency towards shopping in Virtual Reality (VR), en-hancing the User Experience (UX) of the VR shopping environments is of primary importance. Product viewability, reachability, and personalisation are some of the primary UX factors in a shopping environment. This paper proposes and discusses three factors for a Personalised Adaptive Aisle (PAA) in a VR shopping environment to improve the shopping experience. They are 1) Shelf placement for viewability and reachability, 2) User view-point in VR, and 3) Personalised Product placement.