Understanding Dual Effects of Social Network Services on Digital Well-Being and Sustainability: A Case Study of Xiaohongshu (RED)

Social networking services (SNSs) address estrangement in cyberspace through their communication, recognition, and resonance features, yet they simultaneously generate new forms of alienation. This dual effect can both advance and hinder sustainability. This phenomenon is particularly evident in Xiaohongshu (RED), a platform widely used in China and beyond, which has evolved from providing consumption guidance to facilitating lifestyle sharing. This paper utilizes Hartmut Rosa’s Resonance Theory to explore resonance and alienation within RED, examining the multifaceted impact of SNSs on digital well-being and sustainability through qualitative methodologies, including netnography and thematic analysis. The study reveals that RED fosters material, spiritual, and social resonance, thereby enhancing digital well-being and sustainability. However, RED also generates alienation in these dimensions, which can impede sustainability. Moreover, the resonance and alienation generated by the RED platform affect not only its own sustainability but also broader environmental, social, economic, and cultural sustainability. Theoretically, this study constructs a sociological framework integrating resonance and alienation within SNSs to interpret digital well-being and sustainability. Practically, it offers recommendations for promoting sustainable practices among SNSs, addressing material, spiritual, and social dimensions.