Towards sustainable growth paths for work integration social enterprises in the circular economy

An important presumed social impact of the circular economy (CE) is job-creation for vulnerable groups. This creates opportunities for Work Integration Social Enterprises (WISEs), which are established to organize economic activities for workers with a distance to the labour market. In this paper, we identify challenges, opportunities, and sustainability aspects for WISEs in the CE. We apply Computable General Equilibrium (CGE) model results and conduct 20 expert interviews, providing an empirical contribution to recent research agendas on the social impact of the CE and the role of WISEs in Circular Societies. Our results show that WISEs should not take job-creating opportunities of the CE for granted, most specifically in the business-to-business (B2B) markets they are active in. While WISEs conceive competitive advantages to perform core CE jobs, they need to develop organisational capabilities to convert this potential into high added value activities within regionally embedded circular value chains. When identifying conditions for sustainable growth paths, we reveal a strong interconnectedness between social, environmental, and economic dimensions. We recommend management professionals and policy makers to measure, validate, and communicate social and circularity outcomes and invest in partnerships along value chains and across policy domains.