An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized Content
This paper examines how digital platforms can maximize serialized-content revenue by balancing binge consumption and product exploration through hybrid release strategies.
Authors
- Mengze Shi (ORCID: https://orcid.org/0000-0001-6057-6982)
- Nitin Mehta (ORCID: https://orcid.org/0000-0002-9968-980X)
- Clarice Zhao
Institutions
- University of Toronto (CA)
- Hong Kong University of Science and Technology (HK)
- McGill University (CA)
- University of Hong Kong (HK)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-08-19
- DOI
- https://doi.org/10.1287/mksc.2023.0308
- Citations
- 4
- Primary Topic
- Consumer Market Behavior and Pricing
- Type
- article
- Field-Weighted Citation Impact
- 12.10