Pricing with Algorithms

This paper studies Markov perfect equilibria in a repeated duopoly model where sellers choose algorithms. An algorithm is a mapping from the competitor's price to own price. Once set, the algorithms respond quickly. Customers arrive randomly and sellers can periodically revise their algorithms. The main results are that (i) for the simple two-price model with standard profit functions, monopoly pricing is the unique equilibrium outcome, and (ii) for general finite price grids, all equilibrium outcomes feature supra-competitive pricing. Sustenance of such collusion seems outside the scope of current antitrust laws for it does not involve any direct communication.

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Publication Details

Journal
American Economic Review Insights
Published
2026-08-27
DOI
https://doi.org/10.1257/aeri.20240436
Citations
3
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
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article

Pricing with Algorithms

Sergey Zhuk, Rohit Lamba
3 citations
American Economic Review Insights
Consumer Market Behavior and Pricing
article

Pricing with Algorithms

Sergey Zhuk, Rohit Lamba
article en
3 citations

Abstract

This paper studies Markov perfect equilibria in a repeated duopoly model where sellers choose algorithms. An algorithm is a mapping from the competitor's price to own price. Once set, the algorithms respond quickly. Customers arrive randomly and sellers can periodically revise their algorithms. The main results are that (i) for the simple two-price model with standard profit functions, monopoly pricing is the unique equilibrium outcome, and (ii) for general finite price grids, all equilibrium outcomes feature supra-competitive pricing. Sustenance of such collusion seems outside the scope of current antitrust laws for it does not involve any direct communication.

American Economic Review InsightsVol. 8(3)
Cornell University (US), University of Oxford (GB)
Openalex Percentile: Top 100%
Consumer Market Behavior and Pricing
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