CLICK SPAM PREVENTION MODEL FOR ONLINE ADVERTISEMENT

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability.

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Publication Details

Journal
SSRN Electronic Journal
Published
2025-02-05
DOI
https://doi.org/10.5281/zenodo.14809966
Primary Topic
Spam and Phishing Detection
Type
article
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article

CLICK SPAM PREVENTION MODEL FOR ONLINE ADVERTISEMENT

Nicola Zingirian
SSRN Electronic Journal
Spam and Phishing Detection
article

CLICK SPAM PREVENTION MODEL FOR ONLINE ADVERTISEMENT

Nicola Zingirian
article en

Abstract

This paper shows a vulnerability of the pay-per-click accounting of Google Ads and proposes a statistical tradeoff-based approach to manage this vulnerability. The result of this paper is a model to calculate the overhead cost per click necessary to protect the subscribers and a simple algorithm to implement this protection. Simulations validate the correctness of the model and the economical applicability.

SSRN Electronic Journal
University of Padua (IT)
Spam and Phishing Detection
DOIOpen Access PDFOpenAlex
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CLICK SPAM PREVENTION MODEL FOR ONLINE ADVERTISEMENT — Nicola Zingirian · SSRN Electronic Journal (2025) | TGRS Research Map | TGRS