Gender Differences in Financial Advice

Based on data gathered from 27,000 real-world meetings between financial advisors and clients of a large German bank, we show that advisors offer more self-serving advice to women, while men are more likely to receive sales fee rebates and less likely to be recommended expensive in-house multi-asset (IHMA) funds. Additional client and advisor surveys provide evidence consistent with statistical discrimination based on gender as a proxy for client financial sophistication, with female clients exhibiting lower financial literacy, confidence, and price sensitivity. Moreover, female advisors report less confidence in their own professional skills and engage in less discrimination than male colleagues. (JEL D83, G21, G51, G53, J16, L84)

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Publication Details

Journal
American Economic Review
Published
2025-11-26
DOI
https://doi.org/10.1257/aer.20211024
Citations
12
Primary Topic
Gender, Labor, and Family Dynamics
Type
article
Field-Weighted Citation Impact
3.87
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article

Gender Differences in Financial Advice

Johannes Koenen, Christine Laudenbach, Andreas Hackethal, Tabea Bucher‐Koenen
12 citations
American Economic Review
Gender, Labor, and Family Dynamics
3.87
article

Gender Differences in Financial Advice

Johannes Koenen, Christine Laudenbach, Andreas Hackethal, Tabea Bucher‐Koenen
article en
12 citations

Abstract

Based on data gathered from 27,000 real-world meetings between financial advisors and clients of a large German bank, we show that advisors offer more self-serving advice to women, while men are more likely to receive sales fee rebates and less likely to be recommended expensive in-house multi-asset (IHMA) funds. Additional client and advisor surveys provide evidence consistent with statistical discrimination based on gender as a proxy for client financial sophistication, with female clients exhibiting lower financial literacy, confidence, and price sensitivity. Moreover, female advisors report less confidence in their own professional skills and engage in less discrimination than male colleagues. (JEL D83, G21, G51, G53, J16, L84)

American Economic ReviewVol. 115(12)
Goethe University Frankfurt (DE), Goethe-Institute United Kingdom (GB), Centre for European Economic Research (DE), Arcon (United States) (US)
Gender equality
Openalex Percentile: Top 12%
Gender, Labor, and Family Dynamics
3.87
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