The Receptivity of Black Audiences to Progressive Black Television

This work examines the concept of blackness, how it has been performed on two different primetime television programs, The Cosby Show and Black-ish, and how black audiences in particular have responded to these representations of African-Americans. In analysis of The Cosby Show, I have mostly used secondary sources to distill the various positions viewers took regarding the show's blackness, which has in fact been the subject of much critical analysis. These works substitute for the extensive research that would have been necessary on my part otherwise between watching 200+ episodes and conducting long and detailed interviews. For Black-ish, however, no academic studies or analyses of the show have been conducted as of yet, therefore I have dealt with the show mostly as a primary source when discerning how audiences have received the show's representation of blackness. The focus of this research paper is not to differentiate between these two shows, but rather to gage their respective audiences' receptivity to revolutionary claims to blackness.

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Publication Details

Journal
Open Scholarship Institutional Repository (Washington University in St. Louis)
Published
2025-11-04
DOI
https://doi.org/10.7936/w1s8-tr62
Primary Topic
Media Studies and Communication
Type
article
Field-Weighted Citation Impact
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article

The Receptivity of Black Audiences to Progressive Black Television

Adon Wade-Currie
2 links
Open Scholarship Institutional Repository (Washington University in St. Louis)
Media Studies and Communication
article

The Receptivity of Black Audiences to Progressive Black Television

Adon Wade-Currie
article en

Abstract

This work examines the concept of blackness, how it has been performed on two different primetime television programs, The Cosby Show and Black-ish, and how black audiences in particular have responded to these representations of African-Americans. In analysis of The Cosby Show, I have mostly used secondary sources to distill the various positions viewers took regarding the show's blackness, which has in fact been the subject of much critical analysis. These works substitute for the extensive research that would have been necessary on my part otherwise between watching 200+ episodes and conducting long and detailed interviews. For Black-ish, however, no academic studies or analyses of the show have been conducted as of yet, therefore I have dealt with the show mostly as a primary source when discerning how audiences have received the show's representation of blackness. The focus of this research paper is not to differentiate between these two shows, but rather to gage their respective audiences' receptivity to revolutionary claims to blackness.

Open Scholarship Institutional Repository (Washington University in St. Louis)
Openalex Percentile: Top 100%
Media Studies and Communication
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