Feminism from a new perspective: the single girl and bachelor phenomena

In this article we argue that the phenomenon of the single girls can be seen as feminist. The factor of consumption is an important link to other feminist movements, further we try to involve the Playboy magazine as a part of the sexual revolution. Hugh Hefner and the single girls claimed the right to enjoy their sexuality further they struggled against patriarchal society. In this paper we will show that against different feminist positions, the Playboy magazine in the early 50s initiated the creation of the so-called new bachelor who can be seen as the counterpart of the so-called single girl. Besides, the article links the American bachelor and single girls to the solitary women in Germany. All of them were searching for strategies to disengage themselves from the patriarchal construction of society.