Consumer Awareness and Potential Market for e-Commerce in Saudi Arabia: Challenges and Solutions

This paper will explore the challenges faced by the e-commerce industry in establishing efficient facilities in Saudi Arabia.The primary challenges in the successful implementation of e-commerce in Saudi Arabia are: lack of government involvement, weakness of the postal delivery system, insecure online payment infrastructure, and the absence of e-commerce law.Furthermore, the paper proposes solutions to overcome these challenges in order to facilitate and expedite the process of developing e-commerce in Saudi Arabia.The proposed solutions to this issue are additional government support, establishing permanent home addresses, providing secure online payment, and introducing policy and regulation.