Information system adoption and usage: validating UTAUT model for Bangladeshi SMES

Small and medium enterprises (SME) are an integral part of any country’s economy. Therefore, their existence, operational efficiency and effectiveness must be ensured. Implementation of information system (IS) in business value chain allows organizations to enhance this efficiency thus enables organizations to grow and sustain. This research explores 255 Bangladeshi SMEs to conceptualize current trend of IS usage and validates four constructs of unified theory of acceptance and use of technology (UTAUT) model to explain IS adoption behavior. The outcome of the study shows that, though a number of Bangladeshi SME’s are exposed to computer based IS, their usage, in most cases, are limited to operational level of activities. SMEs are also less concerned about the further development of IS and allocated a minimum budget for IS development. It is also found that the adoption and usage of IS by the Bangladeshi SMEs are strongly influenced by performance efficiency, effort efficiency and facilitating condition and moderately influenced by social influence.

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Publication Details

Journal
BRAC University Journal
Published
2026-03-03
DOI
https://doi.org/10.64501/3d7jrh33
Citations
12
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

Information system adoption and usage: validating UTAUT model for Bangladeshi SMES

Md. Jabir Al Mursalin
12 citations
BRAC University Journal
Technology Adoption and User Behaviour
article

Information system adoption and usage: validating UTAUT model for Bangladeshi SMES

Md. Jabir Al Mursalin
article en
12 citations

Abstract

Small and medium enterprises (SME) are an integral part of any country’s economy. Therefore, their existence, operational efficiency and effectiveness must be ensured. Implementation of information system (IS) in business value chain allows organizations to enhance this efficiency thus enables organizations to grow and sustain. This research explores 255 Bangladeshi SMEs to conceptualize current trend of IS usage and validates four constructs of unified theory of acceptance and use of technology (UTAUT) model to explain IS adoption behavior. The outcome of the study shows that, though a number of Bangladeshi SME’s are exposed to computer based IS, their usage, in most cases, are limited to operational level of activities. SMEs are also less concerned about the further development of IS and allocated a minimum budget for IS development. It is also found that the adoption and usage of IS by the Bangladeshi SMEs are strongly influenced by performance efficiency, effort efficiency and facilitating condition and moderately influenced by social influence.

BRAC University JournalVol. 9(1 & 2)
BRAC University (BD)
Industry, innovation and infrastructure
Openalex Percentile: Top 100%
Technology Adoption and User Behaviour
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Information system adoption and usage: validating UTAUT model for Bangladeshi SMES — Md. Jabir Al Mursalin · BRAC University Journal (2026) | TGRS Research Map | TGRS