Latest Research in Digital Marketing and Social Media

Top Research Topics in Digital Marketing and Social Media

• AI in Service Interactions — 47 papers
• Digital Marketing and Social Media — 37 papers
• Consumer Behavior in Brand Consumption and Identification — 20 papers
• Virtual Reality Applications and Impacts — 16 papers
• Technology Adoption and User Behaviour — 9 papers
• Consumer Retail Behavior Studies — 8 papers
• Big Data and Business Intelligence — 6 papers
• Digital Games and Media — 6 papers
• Augmented Reality Applications — 6 papers
• Consumer Market Behavior and Pricing — 5 papers

Highest-Cited Papers

1. Consumer Inferences from Product Rankings: The Role of Beliefs in Search Behavior (2 citations)
2. Beyond the Deceptive Simplicity of AI Recommendations: An Observational Framework for AI Recommendation Behavior
3. Who Was the Click For? Action Address as a Missing Variable in Digital Brand Analytics
4. A Data-Driven Multimodal Mining Framework for Emergency Information: Quantitative Visual Feature and Satisfaction Modeling
5. When AI warns consumers: source credibility and purchase decisions in ultra-low-priced tourism
6. Between passion and algorithm: sports betting, algorithmic personalization and the Brazilian fan in the era of next-generation sports fandom
7. Who Was the Click For? Action Address as a Missing Variable in Digital Brand Analytics
8. ProLoyalty reference architecture for enterprise loyalty integration
9. Look at Me in VR Live Streaming: How Streamer Gaze Drives Purchase Intention Through Feeling Attended to and Social Presence
10. Beyond the Deceptive Simplicity of AI Recommendations: An Observational Framework for AI Recommendation Behavior
11. Stacking Dollars like a Wizard in Disguise. On the production culture of ad monetization for hyper casual games
12. Potential Risks of Virtual Influencer Diversity in Charitable Endorsements: A Cognitive Dissonance Perspective
13. Managing sports with artificial intelligence: resistance and acceptance
14. Is Influencer Marketing More than Persuasion? A SOR-Based Review of the Indian Consumer Mindset
15. Creating Psychological Ownership Through Augmented Reality
16. Curating the athlete brand: a scoping review
17. The Effect of Geospatial Icons on Willingness to Pay a Price Premium for an Errand Service Order
18. When Old Is Not Gold: The Interactive Effect of Brand Age and AI Disclosure on Ad-Clicking Interest
19. Whether and how to adopt live-stream selling considering spillover effects? A perspective on information asymmetry
20. Flow in Immersive Global Marketing Communication: Cultural Moderation in Virtual Luxury Fashion Shows